GEFCO launches voice-activated track & trace tool

10 July 2018

Speaker technology is first-of-its kind solution for GEFCO Time Critical shipments

GEFCO, a global provider of complex industrial supply chain services and Europe leader in finished vehicle logistics, today announced it is pioneering a unique voice-activated shipment tracking tool for customers through Smart Speaker technology and logistic software, Cargowise.


The new solution, which complements GEFCO existing track and trace offering, has been developed by GEFCO’s Freight Forwarding division for customers requiring next generation real-time monitoring of high-priority shipments where speed and efficiency is of the upmost importance.

Referred to as TRACY, the tool employs Wisetech Global’s Cargowise logistics software through a “skill” on the smart speaker. This enables customers to obtain key shipment information including the origin, destination, flight/ship number and expected/actual arrival via a simple voice command.

TRACY will supplement GEFCO’s traditional track and trace offering, such as GEFC@nnect, which provides high-performance traceability to customers via an online portal. The tool has been developed to support businesses that require market-leading speed and assurance for time critical shipments.

GEFCO Group has already successfully demonstrated the new technology to customers ahead of a planned launch. This will mark the first step of an ongoing evolution for the tool, with further updates providing even greater functionality, including potential connection with flight and marine tracking services

Anthony Gunn, Executive Vice President of GEFCO Freight Forwarding comments: “We are hugely excited to launch this service with our partners.
TRACY is the latest in a series of new technologies which GEFCO has recently integrated into its supply chain management as we lead the market on innovation.

“For freight forwarding - particularly our time-critical-solutions offering - where transparency and real-time monitoring are imperative, the new tool is set to play a major role and we are thrilled with the feedback we have received from customers to date.”

“As a trusted partner to our customers, we provide them with the upmost assurance that their goods are in safe and reliable hands. Thanks to the speed and ease of use of TRACY, we are better placed than ever to fulfil this role.”

To meet the needs of consumers increasingly looking for ultra-personalised services, GEFCO has developed the award-winning My Car Is There, a service enabling end-clients to manage the delivery of their new vehicles through a mobile app.

GEFCO Group is also launching an Innovation Factory with the aim of identifying innovative employee projects and providing the right resources to support their development and foster news ideas and creativity within the business.

Press release and press contacts

Pascale Van der Vliet/Philippe Kasse - GEFCO - Tel: +33(0)1 49 05 25 99 - pascale.van-der-vliet@gefco.net /philippe.kasse-ext@gefco.net
Claudia Roux/Donia Metoui - Weber Shandwick -Tel: +33(0)1 47 59 56 27 / 42 - croux@webershandwick.com / dmetoui@webershandwick.com

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