11 June 2018
GEFCO and CNN had already teamed up in the first half of 2018 to launch GEFCO’s new brand logo and its new brand signature GEFCO. Partners, unlimited.
GEFCO is once again sponsoring the editorial series, Biz:frontiers, which explores invention and the creative minds who are disrupting the business landscape. Biz:frontiers will air within CNN International’s flagship business show Quest Means Business, presented by anchor and correspondent Richard Quest. The 3-minute segments will feature in-depth reporting on 3D printing pills, Brain to vehicle, Autonomous wheelchairs, Smartphone eye tests and Holograms.
The campaign includes the sponsorship of a digital page which hosts a range of content from videos to photo galleries and interactives. This is supplemented by TV and Biz:frontiers co-branded banners which have been produced by Create, CNNIC’s in-house branded content studio.
Harnessing the brand building power of CNN International’s global TV and digital reach, coupled with the precision data targeting, the focus of the campaign is to increase GEFCO’s brand awareness amongst CNN's premium audience of business-decision makers, C-Levels and opinion leaders across Europe and Latin America.
This will be enhanced by a strong social media strategy, building on CNN’s position as the number one social news outlet, to maximize engagement for Biz:frontiers across Facebook, Twitter and Instagram.