GEFCO increases L’Oréal’s supply chain agility via an international control tower

To deliver its consumer products from 15 plants to 19 countries in Europe and Central Asia, L’Oréal has developed a successful partnership with GEFCO: GEFCO teams have implemented an international control tower located in France managing all road, ocean and rail transport orders. A single point of contact, relying on 16 operating agencies, is responsible for supervising L’Oréal’s activity from order reception to performance monitoring. 
Based on this dedicated organisation, GEFCO enables L’Oréal to have full visibility of its international flows and strengthen its agility and proactivity. Indeed, this close cooperation over 10 years has enabled GEFCO to gain a deeper understanding of its customer:

« You know us so well that you anticipate our requests. We benefit from a proactive alert management. Control tower is at the heart of our cooperation » states The European Transport Director, Christophe LUC. 

L’Oréal also benefited from GEFCO’s expertise in transport, customs management and back up/time critical solutions implementation « You know how to implement very specific processes when required  » adds Christophe LUC.

How GEFCO accepted L'Oreal's challenges

Context   L'Oréal challenges
  • Delivery of products from 15 plants to 50 International and Commercial Distribution centres in 19 countries. 
  • Needs of coordination
  • Needs of visibility and proactivity 
  • One single point of contact to manage international flows in Europe, Balkans, CIS countries and Israel
  • Centralised information
  • Enhanced operational and invoicing control
  • To develop customer centric agility
  • To share global vision on “sharing beauty with all” program about sustainable development, environmental foot print and Solidarity Sourcing

GEFCO offer

GEFCO Solution   L'Oréal benefits
  • Implementation of an international Control Tower (FR) 
    Order management
    Execution planning and tracking, respect of collection and delivery time frames 
    Management of seasonality and promotional events 
    Integration of status in the Customer’s TMS
    Deviation management 
    Performance monitoring and continuous improvement
    Invoicing control 
  • Advanced services 
    Transport plan optimisation
    Customs management (RU, KZ, UA, IL)
    Limited fiscal representation
  • Increased visibility and agility 
    Single point of contact supervising the whole scope of activity 
  • Cost efficiency 
    Transport plan optimisation 
    Customs optimisation 
  • Quality 
    97 % respect of the leadtime 
  • Corporate support for global program


Key facts & figures 

10 years’ control tower partnership 

2nd core carrier in Europe

Collection from 15 plants

Delivery to 19 countries

2 cross-dock platforms (Poland & Slovenia)


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