Abbreviation of contract packing
is a packaging solution that consists in batching similar products together, thus creating a single batch with two (or more) consumer sales units. It is also the marketing department’s answer to the promotional sale of different products in a same batch, that becomes a consumer sales unit identified by a single bar code. is the ideal solution for reducing costs and transport lead times between companies. Used upstream in the , it cuts down the company’s order preparation lead times.
This process is applied during well-known marketing operations called batch sales. implies a change in the product (packaging, size, content, labelling), that generates added value. The most frequent batching process consists in delivering a product with its batteries, for instance. Sector specialists are available to meet needs. This is because each product has its specificities (fresh, with an expiry date, fragile, etc.). Working with specialists ensures products are handled in strict compliance with the standards enforced by their industrial sector. These standards include traceability, batch number registration, date contract management and compliance with hygiene conditions and safety regulations.
Handling of classified products;
Anti-counterfeiting procedures;
Compliance with product integrity;
Managing returns and therefore the de-batching process inherent to these returns.
They must be BRC-certified to package products in controlled temperatures and positive cold environments.
Specificities of
is mostly used in markets created during marketing operations and batch sales in mass retail settings. The following should be distinguished:
Promotional batches created for the distributor or industrial company’s marketing needs. They are present in all the aisles of a food or non-food store;
Consumer sales units created using products delivered separately: empty container (box) to be filled with items that will be sold together under a single consumer unit.
The logistical provider will design customized packaging as per the distributor’s requests. The newly-created batch is sold in the form of a unique consumer unit.
The following should be distinguished:
Batches for promotional sales in hyper/supeAbbreviation of contract packing
What is ?
is a packaging solution that consists in batching similar products together, thus creating a single batch with two (or more) consumer sales units. It is also the marketing department’s answer to the promotional sale of different products in a same batch, that becomes a consumer sales unit identified by a single bar code. is the ideal solution for reducing costs and transport lead times between companies. Used upstream in the , it cuts down the company’s order preparation lead times.
This process is applied during well-known marketing operations called batch sales. implies a change in the product (packaging, size, content, labelling), that generates added value. The most frequent batching process consists in delivering a product with its batteries, for instance. Sector specialists are available to meet needs. This is because each product has its specificities (fresh, with an expiry date, fragile, etc.). Working with specialists ensures products are handled in strict compliance with the standards enforced by their industrial sector. These standards include traceability, batch number registration, date contract management and compliance with hygiene conditions and safety regulations.
The co-packer must respect the following rules:
Handling of classified products;
Anti-counterfeiting procedures;
Compliance with product integrity;
Managing returns and therefore the de-batching process inherent to these returns.
They must be BRC-certified to package products in controlled temperatures and positive cold environments.
Specificities of
is mostly used in markets created during marketing operations and batch sales in mass retail settings. The following should be distinguished:
Promotional batches created for the distributor or industrial company’s marketing needs. They are present in all the aisles of a food or non-food store;
Consumer sales units created using products delivered separately: empty container (box) to be filled with items that will be sold together under a single consumer unit.
The logistical provider will design customized packaging as per the distributor’s requests. The newly-created batch is sold in the form of a unique consumer unit.
Examples and practical applications
The following should be distinguished:
Batches for promotional sales in hyper/supermarkets, hardware stores, superstores, hard discount stores;
Packaging for all types of display units;
Batch packaging aimed at mass sales by dedicated distributors to retailers and professionals in general;
Batching of various items to make them “ready-for-sale” in hyper/supermarkets and hard discount stores.
Usual specifications for co-packers (logistical provider offering services) include:
Compliance with the commissioning company’s graphical charter for printing on the batch’s packaging;
Printing of the promotional offer onto stickers or any other marketing tool;
Presence of a sample or marketing items within the packaging;
The batch can be presented with a handle to make transport easier;
Once palletized, the batches are placed in the aisles without handling any of the products composing them.
A logistical platform’s core activity is (97%). Yet lots of them carry out other logistical operations, such as order preparation (86% of providers), as well as goods packaging and (47%). (Source: DATALAB)
The British Retail Consortium (BRC) certification harmonizes food safety standards throughout the entire .
The BRC certification is the leading standard recognized by the Global Food Safety Initiative (GFSI). As a packaging and assembly company, obtaining this certification means ensuring high quality, safety and traceability standards for companies. Quality and safety processes implemented by certified co-packers meet the requirements set out by HACCP plans (Hazard Analysis Critical Control Points) and Good Manufacturing Practices (GMP). The latter are related to medication manufacturing requirements.