CAMAIEU - Supply chain solution for fast in-store deliveries from France to Eastern Europe

       
 

Business case

  • Company : Camaïeu
  • Logistics solutions : Road transport, Warehousing
 
 

Based in the North of France, the Fast-Fashion chain Camaïeu was looking to harmonise its logistics services in five Central and Eastern European Countries (CEEC) in an effort to eliminate recurring problems.

 

Challenge

  • ONE logistics service provider to ensure a daily delivery service from France to its stores spread across 5 Eastern European countries
  • Fast  & reliable deliveries to deliver store and final customer satisfaction
  • Cost effective solution

Results

  • Stores satisfaction
  • Single point of contact
  • 99.3% on time deliveries

GEFCO solution

  • Single point of contact responsible for the entire supply chain, from international transport to in-store distribution, as well as on-site logistics operations
  • International transport from France to Eastern Europe: Direct FTL with double drivers 
  • JIT in-store deliveries from France: 48 H to 4 days (PL: 2 days, CZ and SK: 3 days, HU & RO: 4 days)
  • Domestic distribution: In a 30 min time slot before store ‘s opening or closing
  • On-site Logistics operations: Labelling / repacking, Cross-docking, return management
  • POD management
  • IT solutions

Reliable deliveries: our first criterion

Stéphane Lefebvre, supply chain managing director for the Camaïeu group: "GEFCO provided our company with a single point of contact responsible for the entire supply chain, from international transport to in-store distribution, as well as on-site logistics. The primary objective was to manage flow variations without delaying deliveries, all while maintaining a competitive price. GEFCO offered us effective solutions, including double crew vehicle chartering and post manufacturing schemes for relabelling and repackaging operations. 97.5% of deliveries are made within the given time limit of 30 minutes before store opening and closing times, and the relabelling quality rate has reached 99.99%. This reliability is a real asset for our group, because in addition to the financial gain, it is the quality of our store deliveries that helps our company thrive."
 

Key figures 2016

108 stores delivered

16,000 items daily delivered

1,820 shipments per month

                              Contact your GEFCO logistics expert                              

 

GEFCO offers complete solutions in order to optimise your logistics:

WAREHOUSING

59 warehousing sites at your service

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FOOD, RETAIL AND FASHION

GEFCO expertise at your service

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