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BMW

Achieved 99.96% service quality for two-wheelers distribution in Argentina

Business Case

Company: BMW

Industry: Two-Wheelers

Solutions : Integrated logistics (customs, warehousing, road transport)

Context: BMW’s network of dealerships spans the cities of Buenos Aires and its surrounding areas; Rosario, Bahia Blanca, Tucuman, Cordoba, Mendoza, Santa Fe, Neuquén and Salta in Argentina. These locations are setting high expectations when it comes to the service rate and responsiveness, in particular with regard to accessories and spare parts. In order to ensure these expectations are met, BMW needed a partner that was capable of handling the entire challenge from A to Z.

Business Challenges

German manufacturer BMW aimed to:

  • Optimise the distribution of its two-wheeled vehicles, spare parts and accessories in Argentina
  • Improve the quality of service

GEFCO solution

GEFCO solution

In response to BMW’s challenge, GEFCO teams designed specific solutions for vehicles and spare parts. Our aim: to ensure the maximum reliability of the storage and shipment of two-wheelers and to provide urgent delivery of spare parts.

  • Integrated Logistics solution for two-wheelers;
    • A dedicated contact
    • Warehouse operations: reception, quality control, bonded warehousing, packaging in wooden crates
    • Road network distribution to 9 dealerships
    • Reporting and KPIs
    • Continuous improvement
       
  • Integrated Logistics solution for spare parts and accessories
    • Customs clearance
    • Reception, handling, stock management, order preparation, preparation of event kits
    • Urgent delivery (18 dealerships)
      • AMBA (Buenos Aires and surrounding areas): orders received up to 5:00 pm on D-day and delivered before noon on D + 1
      • Rosario: orders received up to 1:00 pm on D-day and delivered D + 1 before noon
      • Córdoba and Bahía Blanca:  orders received up to 1:00 pm on D-day and delivered D + 2 before noon
      • Mendoza, Neuquén, Tucumán and Salta: orders received up to 1:00 pm on D Day and delivered D + 3 before noon
    • Standard delivery: 24h for AMBA, 48h for Santa Fe and Cordoba, 72h for Bahia Blanca and Mendoza and 96h for Tucuman, Neuquen and Salta
    • Reporting and KPIs
    • Continuous improvement

Client benefits

  • Integrated Logistics solution optimisation: customs clearance, quality control, warehousing, order preparation and distribution
     
  • Operational excellence guaranteed:
    • 99.96% service quality
    • 99% visibility of stock
    • 99.7% of respect of urgent deliveries leadtime preparation
       
  • Logistics budget optimisation:
    • Increased capacity of containers storage in the warehouse
    • Reduction of containers storage costs by more than 40% (Vs storage at the port)

 

Since 2008, GEFCO has been one of BMW’s three go-to suppliers

In 2017, BMW and GEFCO were awarded the Silver Award in Parts Logistics Excellence.

16

dealerships delivered for spare parts and accessories

57,000

spare parts distributed

99.96%

service quality rate

99,7%

on time urgent deliveries preparation